EWG (ENVIRONMENTAL WORKING GROUP)
Sometimes we don't ask very much of people. This short film features some of the least impressive accomplishments of the 20th century, and shows what happens when we set the bar very, very low. It was the launch piece for the new EWG Verified program, and informs consumers and manufacturers how they can help raise the bar on consumer product safety. In it's first week, it got over 850,000 views on Facebook, which is either testament to the power of setting the bar low, or to the importance of EWG's message to cosmetics manufacturer's: please just don't harm us!
Awards: ADDY Awards, Luerzer's ARCHIVE, DoGooder Funny for Good Award - Winner